SEO Training
Services
As search engine optimisation is a service that at best will require a few tools and applications it is quite possible for SEO 2 be carried out in house with some training and on-going advice. To carry out SEO in house, a party will need to know:
- the basics of web sites
- how search engines operate
- how 2 conduct keyword research
- how 2 analyse competition and obtain information on links pointing to their site
- how 2 build links
- how search engines view link building practices
- bad practices to avoid
The purpose of SEO training is to teach an individual or group the above. It offers the following advantages:
- Gives the party a good understanding of SEO. This means they know exactly what is involved as opposed to outsourcing SEO and not necessarily knowing what is going on.
- Campaigns that strictly adhere to search engine guidelines are best practised in-house. This is because search engines encourage SEO campaigns that are oriented around building content that will build natural links. Producing such content will be most successful when undertaken in-house as no one knows a site better than its owner.