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Email Strategy

Authored by Manan After this course, you will:

  1. Understand how email strategy can help meet your marketing objectives through lead generation, lead nurturing, direct sales and customer retention
  2. Learn the key components of lead generation via email, utilizing call to actions and landing pages and the advantages of using in-house and third party email lists
  3. Understand the advantages of building a "drip campaign" into your email strategy to nurture and move leads through the sales cycle
  4. Learn the benefits of direct sales emails and what you can do to successfully create high sales turnaround using call to actions and deep linking to appropriate pages for your readers
  5. Understand the value of a quality email strategy that will help you retain customers and build relationship with your readers, keeping your brand at the top of their minds